MEET THE UCX AMBASSADORS
Our UCX Ambassadors are a handpicked group of influential voices across UC, AV and CX. They've played a key role in shaping UCX - past and present - and continue to lead the way in transforming colleague and customer experience across the industry.
Tom Arbuthnot - co-Founder, Empowering.Cloud
A Microsoft MVP and Microsoft Certified Master, Tom Arbuthnot is Founder and Principal at Empowering.Cloud as well as a Solutions Director at Pure IP. Tom stays up to date with industry developments and shares news and his opinions on his Tomtalks.blog, UC Today Microsoft Teams Podcast and email list. He is a regular speaker at events around the world.
Trevor butterworth - FOUNDER/ceo, the ukccf & contact centre monthly
Trevor Butterworth founded the South East Contact Centre Forum in 2009 as a regional operations user group and he has since launched five more regional forums covering London, the Midlands, Northern Ireland, the South East, Yorkshire and the East of England. He previously worked for 11 years as managing director in an outsourced contact centre company, but loves the variety and challenge of running such a dynamic and vibrant community user group.
Iffat Chaudhry - Founder, ‘DIET AV’ & ‘WhatIff?’ Podcast
Iffat Chaudhry, Sales Manager at M-cube, has been part of the audio-visual industry since 2006. Over the years, she has witnessed and adapted to its remarkable growth, in both size and impact, as technology has rapidly evolved. Her professional journey has been shaped by a deep interest in creating effective learning environments at work, a topic she explored during her MA in Leadership. By integrating coaching and motivational models, she has seen firsthand the transformative benefits these approaches can bring across a variety of professional settings. This experience sparked a strong passion for promoting equity within the AV industry. Her ultimate vision is to level the playing field for all, particularly through the use of technology. Bringing people together to move toward that vision is what drives her every day.
Nerys Corfield - Independent Contact Centre Consultant
With over 25 years of hands-on experience in the contact centre industry, Nerys brings deep operational insight gained from running, analysing, and evaluating contact centres across a wide range of sectors. Her expertise, combined with a passion for contact centre technology, underpins a proven discovery framework that delivers practical, actionable recommendations across People, Processes, and Technology.
Known for her tenacious, creative, and unapologetically direct approach, she helps organisations drive transformation with clarity and confidence. Her work consistently supports improved operational performance, cost reduction, and enhanced customer experience.
Kieran Devlin - ASSOCIATE EDITOR, UC TODAY
Kieran Devlin is UC Today's Associate Editor. Having covered the UC and collaboration space for several years now, he is fascinated by and excited about the future of work and the technology at its centre.
XANDER FREEMAN - digital content DIRECTOR, CALL CENTRE HELPER
Xander Freeman is Director at Call Centre Helper, the world’s largest online community of contact centre professionals. He is a regular host and moderator of webinars, interviews, and live panels on a wide range of topics in the customer contact space – sharing insights on CX innovation, AI, workforce management, and more. Within his role, he manages the strategic direction of Call Centre Helper, ensuring that the organisation stays at the cutting edge of what both CX leaders and agents need to know to succeed in what can be an extremely challenging environment.
NEIL FLUESTER - microsoft mvp & thought leader
Neil Fluester is a visionary marketing leader and industry evangelist with a strong track record in driving brand growth, strategic partnerships, and market influence. Neil is a prominent thought leader and brand ambassador. He creates high-impact content through keynote speaking, hosting events like the Modern Work Summit, and leading platforms such as the Smarter Spaces podcast and CresTV. His passion for innovation and storytelling drives influential marketing strategies that build engagement, brand authority, and business growth.
DOMINIC KENT - fOUNDER AND LEAD CONSULTANT, UC MARKETING LTD
Dominic Kent is a Freelance Content Marketing Consultant specialising in B2B SaaS, with a niche focus on unified communications, team collaboration, video conferencing, and contact centres. With a decade of hands-on experience in Unified Comms before moving into marketing, he offers a unique blend of subject matter expertise and content strategy.
He has worked with leading brands including RingCentral, TELUS, Nextiva, and UC Today, helping them grow through targeted, high-impact content.
CHRIS NETO - FOUNDER, #AVINTHEAM
Chris Neto, CTS, is a 27-year veteran of the audiovisual (AV) industry, known for his deep technical expertise, business acumen, and ability to foster community engagement. Throughout his career, Chris has seamlessly blended AV technology with strategic brand-building, making him a respected voice in the industry.
An award-winning AV professional, Chris is widely recognised for his innovative use of social media to connect industry professionals and spark meaningful discussions. As the founder of #AVinTheAM, a widely followed weekly Twitter (X) chat, he has created a dynamic forum where AV enthusiasts, integrators, manufacturers, and thought leaders come together to exchange insights, discuss trends, and tackle industry challenges.
Chris’s passion for storytelling, coupled with his extensive industry knowledge, has positioned him as a key influencer in the AV space. Whether through podcasts, social media campaigns, or industry events, he continuously finds creative ways to bridge technology and conversation. His work pushes the boundaries of how the AV industry engages with its audience, making him a driving force in both digital and real-world AV conversations.
Rob Scott - FOUNDER/CEO, Today DIGITAL
As the Founder and CEO of Today Digital, Rob leads a forward-thinking, digital-first media company specialising in global B2B technology insights. Their brands - UC Today, CX Today, XR Today and AI Today - are designed to meet the evolving needs of technology professionals and enterprise leaders by delivering authoritative, real-time insights into unified communications, customer experience, extended reality, and artificial intelligence.
